Guide to Google Penguin 4 Update
When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. Here they are striving to place content as the key, and if your website has great content then it will be recognized over those with little or content with spam. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.
It was at the same time that Penguin 4 was released for all countries and languages. What this means is that wherever your location is, you website will be subjected to these guidelines. This has not changed, but unlike before Penguin 4 is real-time now. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. After being penalized that your webmaster does a great job in its improvement and the removal of harmful links, this real-time algorithm will help you recover from the penalty faster.
Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.
With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.
This latest update will greatly affect the work of an SEO specialist because the micro penalties imposed will be more difficult to track and this means that it is important to audit all important subdomians and specific pages of your website on a regular basis.
There will also be no notification that will be given if your website is penalized. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.
One the other hand, this updated algorithm can change the status of your rankings fast the moment you take positive actions on your websites.
What this means is that one has to constantly monitor your position in SERPs. If you want to keep informed, then you need to set up regular email alerts on position changes.
It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. So now it is very important to audit backlnks for each important subdomain and subdivision of your website. If your website has different language version, then it is essential that each of these versions are audited.
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